FREE Webinar: Beyond Off-The-Shelf DNA Extraction Kits
Thursday, October 22rd 2025 @ 12:00 PDT / 15:00 EDT.
- How leading labs are improving yields and purity by switching to custom extraction solutions
- The hidden costs of off-the-shelf DNA extraction kits
- How a custom solution can reduce you DNA extraction costs
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Join speakers Mark Jones (Founder, Azora Biosciences) and Janelle Chong (Product Development Scientist, Azora Biosciences) as they explore the hidden costs, workflow inefficiencies, and barriers to progress that can be overcome by using customized DNA extraction workflows.
They’ll also walk through a real-world case study demonstrating the impact of kit customization, and outline clear next steps for labs interested in tailored solutions.
As our understanding of plant and animal genomics deepens, the scale and variety of laboratory workflows continue to grow. Yet, the tools available to support them often remain limited to one-size-fits-all kits originally developed for general research use.
Many genomics labs still rely on standard, off-the-shelf DNA extraction kits or internally developed solutions — but what’s the real cost of this approach and is there a better option? In this webinar, you’ll Learn how customized DNA extraction solutions can be a game-changer for you laboratory.
Speakers
Mark Jones
Founder Azora Biosciences
Mark is a molecular biologist and founder of Azora Biosciences, established in 2020. Recognizing that the traditional R&D model – where distant teams develop generic off-the-shelf products was outdated, limiting innovation and efficiency, Mark founded Azora to take a different approach.
Dr. Janelle Chong
R&D Scientist
Dr. Janelle Chong is a scientist at Azora Biosciences, where she contributes to the design and delivery of customized DNA extraction solutions for high-throughput genomics organizations. Janelle completed her PhD at the University of Auckland, where she developed a strong foundation in molecular biology. At Azora, Janelle draws on her technical skills and experience to help clients solve workflow challenges and implement tailored extraction kits that improve consistency, efficiency, and scale.